Bright Horizons

Welcome Experience

Mobile / Web app

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About Bright Horizons

Bright Horizons is the largest provider of employer based child care, including Back-up child care, elder care and tuition program management.

Mission

Create an intuitive and engaging landing site to educating users on all the services Bright Horizons have to offer on their platform.

The Problem

Bright Horizons at did not have a landing page dedicated to new users where they can learn more about their site. They had one and only goal, which was to log-in or create an account. Their design team relied on an a style guide from a time where clip art was commonly used and muted colors were encouraged.

Competitive Analysis

I’ve gathered all data and requirements, then headed to conducting competitive analysis with heuristic evaluation.

Low Fidelity Wireframes

Translate research analysis onto low- fidelity wireframes with pathways

Mood Board

Piece together inspirational screenshots from Dribble, Behance, and Pinterest as my creative soul comes alive

Visual Explorations

Competitive Analysis

I’ve gathered all data and requirements, then headed to conducting competitive analysis with heuristic evaluation.